Kim is an excellent writer whose skills are equally at home in advertising, public relations, or journalism.

Bill Owens, National Copywriter at Gannett

Published print work

Executive Profile: Letesha Nelson, Goodman Community Center

The raised fist and challenge accepted battle cry that Nelson learned early in her working years has served her well. Now, as the CEO and executive director of the Goodman Community Center (GCC), Nelson has brought her philosophy to Madison. The GCC provides programs for preschoolers through teens, families, individuals, and older adults, and those programs include on-site child care services, after-school programs, and a teen center. In addition, the center’s food pantry serves more than 200 households a week.

The great outdoors

Canceled European trips, rescheduled weddings, and limited gatherings had people flocking to outdoor activities throughout the summer at increasing numbers, according to studies from Outdoor Recreation Roundtable. The national organization found that in 2019, 50% of Americans enjoyed outdoor activities, and through the COVID-19 pandemic, that number grew more than 81%, with 32% trying something new outdoors for the first time. Clearly, people could not wait to get out of the house.

Startup Feature: Cultured Decadence

Running a startup that grows cell-cultured meat was not originally part of Pattison’s career plan. After earning his MBA from New York University’s Stern School of Business, his goal was to be a financial consultant, but interest in a more sustainable food chain changed his path. His financial knowledge, however, is helping him identify the market potential for Cultured Decadence. “Looking at this industry, I felt this was an underserved aspect of the food supply chain that had a lot of opportunity from an IP development standpoint,” he notes.

Despite damage, State Street businesses press on

On a warm June Saturday, after the police-involved murder of George Floyd sparked nationwide unrest, State Street was buzzing with activity. Friends dine together in an outdoor cafe at Nick’s Restaurant, a street musician in front of Overture Center plays a haunting version of “What a Wonderful World,” and onlookers take in the recent and severe changes to the historic area. During the previous week, peaceful daytime protesters were replaced by violent, destructive groups at night who broke windows, sprayed graffiti, set fires, and looted stores. A week later, businesses were open and serving customers behind plywood storefronts.

Migrating to Madison: Tech talent moves in

Technology talent is moving to Madison in a big way, and that has real implications for building a 21st-century economy. In 2019, the city gained an average of 1.02 tech workers for each one who left. In 2020, that number jumped to 1.77 — a 74% increase — according to a report from Bigtechnology.com, which is based on LinkedIn data. More surprising is that cities that were expected to grow in tech actually failed to live up to their promise, as Sacramento, California; Richmond, Virginia; and Austin, Texas all paled in comparison to Madison.

The Eye of the Storm and the Heart of MCDS

In mid-September 2017, as tropical storm Maria developed in the Atlantic ocean, Ms. Lydiette Calderón-Cancel was in her first month of teaching middle school Spanish at MCDS. A recent transplant to Madison from Puerto Rico, Ms. Calderón-Cancel was enjoying her new position and getting to know the students in our community. As the storm grew into a hurricane, Ms. Calderón-Cancel and her sister, Blania, who lives with Ms. Calderón-Cancel, became increasingly concerned for their family left behind on the island.

Published blogs

What Wisconsin Values Mean to Your Business

Any good successful business owner will tell you the key to success is understanding your market. In fact, not only should you know them, you should adapt to how they like to do business if you want to survive. Fortunately, many market demographics are easy to identify. You can usually figure out the age, sex, education level, and income of your customers. More elusive market identifiers are things like motivations, opinions, interests, and personality. Lucky for us, many Wisconsinites hold certain . . .

Why the BBB Loves Unhappy Customers and You Should Too

At the BBB, we talk, online chat, email, and write to many unhappy customers every day.  Our Customer Information Specialists and Trade Practice Consultants work hard to calm nerves, put problems in perspective, and get customers and businesses working on a resolution. For us, every unhappy customer gives us one more chance to teach someone good buying behavior, savvy consumer tips, and reasonable expectations. The BBB welcomes unhappy customers because they provide a great opportunity to work . . .

The Hidden Costs of Scams

We’ve all been approached by one scam or another. Just thinking a moment on the subject, many come to mind. Putting aside scams directed at businesses including fake invoices, overpayment scams, and vanity awards, there are many, many ways scammers try to get money from unsuspecting consumers. In fact, the BBB has a site dedicated to informing consumers about scams including how they work and how to avoid them. Among the many year-round scams we hear about, there are stranded travelers, calls . . .

Marketing content

Vinkelhus-Øst/Vest Website

Traveling is good for the soul. Seeing new places, experiencing new things, and meeting new people can spark creativity, renew relationships, and recharge your energy. I know this is true for me. I have done my best thinking on vacation and when I'm back home, I have a new lease on life. When I travel, I like to take in the details of where I am. The little things are what make a new place unique and can make all the difference in my vacation or travel experience.

Be who you are . . . and find out who you can become.

At MCDS, we believe seeking new opportunities and trying new things are critical to personal growth. By providing a wealth of challenging academic, athletic, and arts opportunities and a caring and supporting faculty, students are encouraged to discover the many facets of their character. Artists can be scientists, athletes can be actors, and musicians can be historians. Deeply rich opportunities at MCDS develop deeply rich individuals who are not afraid to be themselves and connect with who they want to be. . . .

Artist, astronomer, or author?

All of the above. At MCDS, students are free to experiment with many activities, try on different roles, and discover the many facets of their personality. Artists can be scientists, athletes can be actors, and musicians can be historians. In addition to involved homeroom teachers, specialized faculty in music, art, Spanish, science, and physical education help your child discover and explore the many possibilities of what they can become. . . .

We see success.

Success with peers MCDS students are interested in learning, involved in what’s going on in the classroom, and inspired to take on new challenges. MCDS students know they belong and matter in their community and are advocates for themselves and others. Success academically The emphasis is on the thinking process—not just the answer—and a greater depth of analysis. Dedicated and involved faculty ensure your child gets the attention needed to foster their growth. Success in college and beyond Fostering critical thinking skills allows MCDS to boast the highest ACT . . .

We see potential.

Once your child loves to learn, the educational journey is a joy. Good study habits, an interest in reading, and a love for solving problems can all be developed at an early age. MCDS teachers recognize that every child has an extraordinary capacity to learn, and they understand why nurturing enthusiasm for school early can be key to your child’s success in later years. MCDS provides a world-class academic foundation, including dedication to whole child education with specialized teachers for science, Spanish, physical education, music, and art to unlock your child’s potential. Semi-private piano lessons begin for each child at grade one. . . .

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Time-proven editor, writer, and marketer

Award-winning, multiplatform writer and editor well versed in creating content that engages readers and inspires action.

Seasoned marketer with experience analyzing data and using key information to develop vision, messaging, branding and effective communication strategy. 

Experienced in building and maintaining outstanding editorial teams and, in collaboration with those teams, creating successful and profitable publications that help connect our organization with stakeholders to increase engagement to improve retention and achieve development goals.

I think Kimberly’s best asset is that she's an expert communicator. She's a fantastic writer and a pro at media interviews because she’s always well-prepared, articulate and knows her stuff.

Susan Bach, Regional Director at Better Business Bureau of Wisconsin

Kimberly was an outstanding writing instructor for ITT Technical Institute. She applied her passion for technical writing, creative sense of fun, and interpersonal skills to teaching post-secondary students how to compose resumes, cover letters, and well-reasoned, persuasive essays.

C. Roberson, Continuing Professional Development Coordinator